He tries to make readers understand that the battle for a successful start-up is first lost in the vision where entrepreneurs follow a conventional approach of starting a business which dictates that immediately they get an idea and it has been approved by either their friends or family, the idea becomes legit and ready to be launched in the market.Īccording to the Lean Start-up, the conventional approach is wrong because it makes entrepreneurs launch start-ups based on untested assumptions, which increase the possibility of them creating a perfect product that nobody wants. In the book, Reis, through his experience, explains why start-ups fail. Here is a taste of what to expect from the three phrases of the book. “ The ability to learn faster from customers is the essential competitive advantage that start-ups must possess”’ Erick ReisĪ Look at the Main Topics Discussed In the Book The book does that through introducing the readers to a systematic and scientific method that enables them to get all the information they need to make fast and decisive decisions when starting a business. The Lean Start-up focuses on teaching readers how to better their start-up businesses by exposing them to a new way of thinking that is able to mitigate their risk going forward which automatically increases their likelihood of finding a product that sticks. Subscribe and turn on the notification bell so you don't miss any future summaries. You can get this book for free with a trial of audible using the link in the description of this video.
“Success is not delivering a feature success is learning how to solve the customer’s problem” Erick Reis launching a product or a service without the entrepreneur knowing who the product’s customer is and what those customers really want.
The book’s main goal is to help readers avoid the number one mistake that makes start-ups fail i.e. If you'd prefer to read the script instead of watching the video, here it is: If you're interested and want to subscribe here's a link:
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